This is very cool! More allies in the battle to spread the word about this epidemic. Two brothers (ages 17 and 23) with a history of being vitamin D deficient, made an education film about vitamin D deficiency. Here’s a news story about them in USA Today. This is perfect. These guys are young and have the ability to connect with an entire generation of kids low in vitamin D. They also appear to be social media savvy which should certainly help. I’d like to also see them tap into youtube to help market their free film.

Here’s a quote from their site:
“Vitamin D For Me is your one-stop online Vitamin D guide.
From educational films, to interactive lesson plans, we strive to increase awareness about Vitamin D deficiency: a prevalent, preventable condition. Have fun, and remember to spread the knowledge!”

Some of the dosage recommendation stuff discussed in the film and how to correct deficiency I have to take issue with. At our clinic and after running thousands of vitamin D blood tests we’ve yet to see 1,000 IU’s take anyone from low into normal ranges. That being said, from a public awareness standpoint, especially in terms of reaching a younger generation, the film is outstanding!

Great job guys!