I’m a big fan of vitaminDcouncil.com and love all of the information that they provide!

I must say however that I’m NOT crazy about their commercials.

I’m sure that their message can be delivered in a more captivating way. The audio on these Youtube versions isn’t even synchronized with the video.

In the April newsletter Dr Cannell mentions needing $200,000 to help get these commercials on the TV airways around the country. I think there’s a better way. It’s a mistake to underestimate the power of using the Internet and Youtube instead of traditional media.

Here’s my suggestion to the Vitamindcouncil.com. Your web site is earning a well deserved amount of respect in the medical community, many doctors and other health care providers are now aware of you and visiting your site for news and information. You need to come up with more contemporary (engaging) Youtube video and place it right on your home page. You then need to tell the visitors to your site to help spread the word. Ask them to tell everyone that they know, colleagues, patients, family, friends, etc, to view your new commercial. Get the whole “viral marketing” thing working in your favor. This topic is starting to explode and your positioned to do something really special. You have some serious momentum on your side, all you need is a better video to help spread the word.

What do you think? Any aspiring youtube video makers want to see if they can come up with a vitamin D video that will take the Internet by storm?? What an amazing opportunity to make a difference. You’d be doing the world a big favor!